About Us

Egyptian Leaves Neckace and Earring Set

Since opening our studio in 2008, Diya Designs has adorned women throughout the Washington D.C. metro area with one of a kind and limited edition jewelry pieces.  What began with a handful of pieces brought over by our founder and president, Nimmi, from her Indian homeland has expanded into a multi-collection, woman-owned company that adheres to our belief that jewelry should enhance a woman’s own beauty while making a statement.  Our pieces are equally at home at the office or sipping cocktails and work with a diverse wardrobe.

Repeat customers are our goal and our pricing structure if reflected of this goal.  We believe our pieces should remain affordable, allowing a woman to treat herself or friends without stretching her budget. Our very name, “Diya”, means “light” in Hindi which we feel is a perfect description for our jewelry pieces that truly are, affordable luxury.

Our Designs

Nimmi has been the creative force behind every Diya Design since we opened began our business.  Our collections originate in Nimmi’s imagination and she frequently draws inspiration from her upbringing in India as well as current fashion trends found in the United States and around the world.   The result is a line of unique necklace, bracelet and earring pieces mixing sterling silver, 14 and 18k gold electroplate, semi-precious stones, leather, bone, suede, titanium, Swarovski crystal or glass beads.  All of our jewelry is lead and nickel free. Each piece is handcrafted in either our Washington D.C. studio or, in the case of our Shirley Collection, in the hands of our artisans in Rajastan, India.

We offer our jewelry in different collections:

The Diya Couture Collection: Diya Design’s extraordinary, one of a kind jewelry pieces are found in our Diya Couture Collection.  Each piece in this collection is unique, like its wearer.

The Nimmi Collection: Rare and beautiful, each design in our Nimmi Collection is limited to no more than 5 – 7 pieces.  This ensures that each piece is uncommon yet not out of reach.

The Shirley Collection: We named our Shirley Collection in honor of our Founder’s beloved sister, Shirley.  Nimmi and Shirley collaborated to bring their Shirley Collection to life. Nimmi designed each piece and Shirley worked with our artisans in Rajastan, India, to execute the final result.

The Diya Pink Collection: In support of breast cancer research, Diya Designs created its Pink Collection.  A portion of all sales will be donated toward breast cancer research.

Custom Collection: We love to bring our customers’ ideas to life!  Through our custom collection, our customers are able to specify exactly what they’d like in their own jewelry.

Our Company

Diya Designs is a 100% woman-owned and operated jewelry company headquartered in Washington D.C. metro area.  The company started with a diverse inventory from India that included shawls, scarves, jewelry and handcrafts before focusing on our jewelry collections.  The driving force behind our company is Nimmi, our Founder and President.


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